Early Edition Image Campaign - KPIX San Francisco
Most morning shows fall in two categories, straight-up with forced camaraderie or off the wall goofy. John and Sydnie skip a few of steps away from each; Kessler sometimes can't help himself and Kohara lets him go for a while but not too long.
This series of image spots launched and defined the brand of the anchor team and helped increase ratings and market-wide awareness. It evolved and adapted over the last several years yet stayed true to the orignal concept.